Yup that's what I'm saying. US Cellular needs to decide who they want to compete with. Either pick the "big 4" as you competitor or the prepay carriers as your competitor. If you pick the big 4 to go up against, then get the iPhone, get at least 10 different Android devices all with a minimum 1.2GHz dual core processors. Get a better and more upscale phone selection if that's who you're competing against. Get an upscale phone selection to match your upscale plan prices!

Or choose to keep your low level, entry level phones and compete against Boost, Metro PCS, Virgin Wireless, Assurance Wireless, Cricket, or Jitterbug. Keep your 600MHz to 1GHz single core processor Androids. Keep your bad phone selection, but also drop your plan prices to match. Move your plans from $95 unlimited talk, text, and 2GB data down to $50 to compete with those prepay carriers. Match their prices.

Do you think executives at Cricket come to work thinking they are going to take down Verizon or AT&T? Of course not. They know who their target audience is and they offer cheap phones on cheap price plans. However, US Cellular executives come to work everyday thinking they are going to take down Verizon or AT&T and think they are going to do it with Cricket style phones. News flash.....not gonna happen.

Personally, I think US Cellular should choose the latter to compete with. They have proven time and time again that they can't compete with the big 4 on any level. They don't have the funds to compete with companies that have 90 million customers. They can't get the iPhone for one. However, they can compete with Boost, Cricket, Metro, Assurance, or Jitterbug as they are on about the same level as USCC. That would be their best competition. USCC needs to become a prepay carrier and compete with that segment. Trying to compete with the big 4 using prepay level phones just doesn't work. If USCC dropped their plan prices to match their phone selection, they would succeed.