Just a couple of things to say in reply:

If you do not currently work for US Cellular, you probably used to (based on your knowledge of the Advance Exchange program)

Also, because McDonalds has had great success, you are assuming US Cellular will as well due to Dillon's leadership, when there has been 0 indication that this will happen...Now when this does not happen, it will be interesting to see if you will post here later retracting what you have said...

If I am wrong about USCC I will be glad to offer my apologies, but to me, just because "Im loving it" was successful (which it is debatable of how much impact it really had on McDonalds sales) it does not mean that US Cellular will all of a sudden gain a lot of customers and be just as successful, since it "based it slogan" off of that