I see that you bought into the official line from corporate. "Corporate says, therefore it is good." Now I agree, Apple is overpriced, but I also say that in order to compete, you have to have competitive devices. The iPhone has been the hottest device since it came out. If USCC wants to compete, it needs the device everyone wants, even when there maybe better products like Android. You can try to convince these sheeple that they should go with Android, but there is no changing their minds. I also heard that story that Apple went to VZ first with iPh1, but I don't know how true that is since going with GSM based AT&T allowed them to make their phone for the entire world. A CDMA iPhone would have only allowed for sale in the US, Canada, Mexico, and S. Korea for the most part. So gong with AT&T first would have made more sense. But the real topic of this thread is "why can a no name like C Spire get the iPhone when US Cellular can't?" US Cellular doesn't want to meet Apple's terms, which I can see their point. However, Apple can call all the shots at this point regarding the terms of their sale. Now, US Cellular is known as the company that doesn't carry the iPhone as well as being the nationwide carrier that really isn't nationwide (regarding store locations). I think the company is being overly cautious about the iPhone. They are losing customers right now, so they should take a gamble and match their competitor's offerings. Not offering it is going to come back to haunt them. US Cellular needs to patch up the holes in their ship before it finally sinks.