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Replying to:  If you became the CEO of US Cellular ( ) what direction would you take the company? by yourvoiceofreason   Oct 3, 2011, 5:34 PM

Re: If you became the CEO of US Cellular ( ) what direction would you take the company?

by maxymax    Oct 3, 2011, 8:31 PM

Good questions. I think they need to restructure the plans some. They are priced pretty high under the spin of "value". Customers see the offering of value, but then realize they will be paying $20 more a month for most plans and don't see the value in that. They also need to get more phones. Most customers complain that our phone selection is bad. Getting the iPhone wouldn't hurt too. Sprint getting it now makes it that much worse for US Cellular not having it. I would also bring back lower text plans like we used to have. $4.95 for 250, $9.95 for 750 instead of this $20 unlimited or per use at $.25 each. If that didn't work out, then look to sell it before the company keeps losing more customers. The more that leaves, the less appealing the company becomes to a potential buyer. I think US Cellular should have looked at merging with other companies like MetroPCS to expand their coverage area. Basically I wouldn't continue the current course. The company put all their stock on these new plans and I don't think they are panning out as well as hoped. In fact, the company expected to gain one million customers in a year after their roll out and they actually lost close to 100,000 instead. Also, the company has postponed their LTE roll out until early 2012. They are going to miss the all important 4th quarter. It may be too little too late. So, the current direction isn't working. Time to change course.

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