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Top message:  USCC-National Carrier....Since when? by yourvoiceofreason   Jul 27, 2011, 11:40 PM

Replying to:  Re: USCC-National Carrier....Since when? by Sacklunch   Aug 10, 2011, 5:25 PM

Re: USCC-National Carrier....Since when?

by yourvoiceofreason    Aug 11, 2011, 10:26 AM

I do not want to get into an endless debate about minor points, especially when others see that US Cellular's advertisement is misleading at best, and lying at worst..But I will briefly comment on your comparisons:

1. If you say US Cellular cleverly worded their advertisements, than perhaps your comparisons should be worded in the same way. You worded your comparisons in a different way, which alters the understanding. In contrast, the comparisons I used were worded in the exact same manner as US Cellular's advertisements. When reading those comparisons I made, could you not see how things could be confused? If you can see that it could be confused, then that is my point.

2. Unlike US Cellular's ad and my comparisons, your comparisons compared unlike things, which the hearer/reader would automatically assume is not the same. For example, you compared yourself and your strength to that of a sportscar. Because it is a person being compare to a thing, there is less confusion (People know they are not the same). It is more metaphoric or like a hyperbole.

So if you want to call out flaws in others comparisons, make sure yours do not have them.

You said that US Cellular is not calling itself a national carrier, but cleverly worded the ads. Well first, I asked this before, with no answer so far- but if this is true, why is there confusion with even US Cellular employees/customers whether they are claiming to be a national carrier? When looking at other posts, you will see that there is not even a consensus on this.

Also, even if they are not claiming to be one, but "cleverly wording" the ad, why are they cleverly wording the ad? Possibly to give the impression that they are a national carrier , while technically not saying it? If so, this goes back to the core of my complaint- US Cellular trying to be what it is not. There were other ways to word this to get the message out about its call quality and network satisfaction, with less confusion. But if you are correct in that the ad was clever in its wording, it was with the intent of appearing to be what it is not.

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