Because we are still "selling" those customers as well! How about this I could care less if a customer renews or goes to verizon tmobile or whoever else they want because it isn't worth my time spending 30 minutes to an hour of my day explaining new phones to a customer that I am 1st not making money off of, and 2nd not helping meet my goal. So you tell me where's the "Loyalty"? New customers are going to get treated a lot better while current customers are going to get pushed out the door without a care. So that's my 2 cents. The company is in it for big bonuses for their CEO's and presidents and that employee satisfaction = customer satisfaction is a load.