I think many are negative about it because they see through all the BS. I think most people on here are actual customers. Why would they waste their time going on a website to write about a company they don't even have? Belief project does have a quasi-religious name to it, that's why they poke fun of it. However, USCC is being a secular religion in their term belief project. So all in all, the belief project is a marketing strategy (otherwise known as a gimmick) to get attention to their company. Maybe a select few customers do benefit, but most, overall do not and it will actually increase their bills. In these tough times and the direction other carriers (prepay for the most part) are going to unlimited minutes/text/web for $50, seems like USCC is going the wrong direction when they are going to $90 for that plan for an individual. Seems to be the wrong direction since unlimited $50 is the future. Overall, people are being negative because they know these new plans suck. They see through the marketing gimmick and see they suck at least in price.