I agree. I think the intent is good, but will it be enough to change the industry? Probably not. A regional carrier that is primarily selling service in rural areas that the big 4 aren't concerned with isn't going to do much. USCC provides service in areas the other 4 don't even care to provide decent service to. The big 4 are concerned with big markets that have high populations and have a better justification for building out their service network. And if USCC's surprise is that great, the big 4 could just copy it and USCC won't be at any advantage once again. They would be able to copy it within weeks or months and everyone would be right back to zero. For them to copy it, however, would mean that mythos made an impact on the big 4's customer base. That might take a long time.