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Sony Xperia S Loses the Ericsson Name

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Replying to:  Too bad it didn't lose the "Xperia" name too by bluecoyote   Jan 10, 2012, 2:15 AM

Re: Too bad it didn't lose the "Xperia" name too

by muchdrama    Jan 10, 2012, 3:06 AM

bluecoyote said:
Memo to Sony, and the less-than-intelligent executives who run it:

"Xperia" has no brand equity. It is a worthless moniker. It has been attached to three generations of pure crap. Please stop attaching it to all of your also-ran products.

When I think of Sony phones, I think 'Xperia'.

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