Home  ›  News  ›

Sony Xperia S Loses the Ericsson Name

Article Comments  

all discussions

Too bad it didn't lose the "Xperia" name too

bluecoyote

Jan 10, 2012, 2:15 AM
Memo to Sony, and the less-than-intelligent executives who run it:

"Xperia" has no brand equity. It is a worthless moniker. It has been attached to three generations of pure crap. Please stop attaching it to all of your also-ran products.
...
muchdrama

Jan 10, 2012, 3:06 AM
bluecoyote said:
Memo to Sony, and the less-than-intelligent executives who run it:

"Xperia" has no brand equity. It is a worthless moniker. It has been attached to three generations of pure crap. Please stop attaching it to all of your also-ran products.


When I think of Sony phones, I think 'Xperia'.
...

This forum is closed.

Please log in to report a message to the moderator.

This forum is closed.


all discussions

Subscribe to Phone Scoop News with RSS Follow @phonescoop on Threads Follow @phonescoop on Mastodon Phone Scoop on Facebook Follow on Instagram

 

Playwire

All content Copyright 2001-2024 Phone Factor, LLC. All Rights Reserved.
Content on this site may not be copied or republished without formal permission.