Sony Xperia S Loses the Ericsson Name
Replying to: Too bad it didn't lose the "Xperia" name too by bluecoyote
Re: Too bad it didn't lose the "Xperia" name too
bluecoyote said:
Memo to Sony, and the less-than-intelligent executives who run it:
"Xperia" has no brand equity. It is a worthless moniker. It has been attached to three generations of pure crap. Please stop attaching it to all of your also-ran products.
When I think of Sony phones, I think 'Xperia'.
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