Verizon Confirms $30 Unlimited Plan for iPhone, Cuts $15 Option

But Here's the thing about unlimited. It's a marketing term.

An overwhelming majority of people who WANT unlimited have no use for it. So even if they use less than 2gb, they'll want unlimited data, even at the cost premium.

Yes, Verizon will get the data hogs, but it's pretty hard to use more than 10-12GB a month without tethering, and Verizon's contract reserves the right to cut you off if they catch you tethering, so they can keep those really heavy users in check (I've never heard of them cutting anyone off for consuming massive data on their device sans tethering though, even if it was 20gb)

It's actually a really smart move on Verizon's part, because it gets people to switch for unlimited, and then when they upgrade, they're looking at (most likely tiered) but MUCH faster LTE.

As far as speed goes, Yes, ATT can get faster speeds, if you're lucky enough to live in a non-conjested area that still gets their 3g. ATT offers much faster speeds, but sporatically (for a lot of people, remember a good chunk of iphone users live in NYC or California) Whereas verizon offers slower, but more consistant speeds.

Here in the Suburbs (where att 3g coverage is still sporatic) I "only" get 1.7down, where att 3g offers 3-4. But take a walk down the block and I still get 1.7 down. the iphone user? He's now on EDGE. Like you said earlier, don't make claims about everyone based on some national advertising.