Verizon Confirms $30 Unlimited Plan for iPhone, Cuts $15 Option
Verizon CEO Lowell McAdam told the Wall Street Journal in an interview today that the company will offer iPhone customers an unlimited data plan for $30 per month. "I’m not going to shoot myself in the foot," he said. McAdam believes Verizon has to offer the unlimited option in order to maximize the appeal to potential defectors from AT&T. AT&T offered existing customers an extension of their $30 unlimited plans last summer with the launch of the iPhone 4. New AT&T customers have to choose between two different limited data plans. During its earnings call, Verizon executives also confirmed that it will also be dropping its $15 smartphone plan option at the end of January. The $15 monthly data plan allowed for 150MB of data and was introduced in October 2010. It won't be available to new iPhone customers, making the $30 unlimited plan the only option. However, Verizon will make the $30 unlimited data option available for a limited time only. Speaking later on Tuesday, McAdam said that Verizon will eventually return to tiered data plans as AT&T has done. The return to tiered data will happen in the "not too distant future."
This isn't really bad for AT&T...
Ever since AT&T lowered the data plan from a solid $30 to either $15 or $25, I've seen more people who would have otherwise went for a messaging phone now going for smartphones because they are more affordable. Older people and younger people right out of college. It hurts my commission, no doubt. But in the grand scheme of things, it works well for the customer.
I always say this is all about choice. You can pick your carrier, you can pick how much you can afford every month and see which provide...
We've seen lots more people go to a smartphone based on data plan pricing alone. I find it helps my employees commission. Yes, you lose $5/smartphone BUT I find it's offset by additional sales.
The people that ACTUA...
Yeah, that's real smart
Here's a nickel's worth of free advice for Verizon 'don't let your mouth write a check that your butt can't cash'
This is suicide.
T Bone said:...
Put a big sign that says 'data hogs welcome here', encourage all the people using 10,15, 20 GB a month to come to Verizon....then watch as they congest your network and bring it to its knees....
Here's a nickel's wo
much more appeal...
Let the defections from AT&T begin! ! !
The next 2yrs will be very, very interesting.
I don't think that there will be a mass exodus for a 3G iphone 4.
What is the over/under first week/month sales
Good luck getting in touch with Verizon i-phone users!
Speaking of Comedy Central
I am sure the AT&T fans will be watching slightly annoyed at the bashing of their fine network.
ITS JUST A PARODY!
Or is it?
http://www.brandchannel.com/home/post/2011/01/13/Wat ... »
This is good for both parties...
1a. The likelihood that the Verizon network will be swamped by unlimited iPhones is partially mitigated by the "no simultaneous voice and data" limitation.
2. This may force AT&T to start offering an unlimited iPhone plan again.
As another poster stated-- people want an unlimited plan not because they would use unlimited data, but for the assurance that their bills will be consistent month to month. A very limited subset of users do heavy streaming or tethering, and the carriers have the right to limit or cancel their service if they find out.