Verizon Confirms $30 Unlimited Plan for iPhone, Cuts $15 Option
Jan 25, 2011, 9:16 AM by Eric M. Zeman
updated Jan 25, 2011, 12:07 PM
Verizon CEO Lowell McAdam told the Wall Street Journal in an interview today that the company will offer iPhone customers an unlimited data plan for $30 per month. "I’m not going to shoot myself in the foot," he said. McAdam believes Verizon has to offer the unlimited option in order to maximize the appeal to potential defectors from AT&T. AT&T offered existing customers an extension of their $30 unlimited plans last summer with the launch of the iPhone 4. New AT&T customers have to choose between two different limited data plans. During its earnings call, Verizon executives also confirmed that it will also be dropping its $15 smartphone plan option at the end of January. The $15 monthly data plan allowed for 150MB of data and was introduced in October 2010. It won't be available to new iPhone customers, making the $30 unlimited plan the only option. However, Verizon will make the $30 unlimited data option available for a limited time only. Speaking later on Tuesday, McAdam said that Verizon will eventually return to tiered data plans as AT&T has done. The return to tiered data will happen in the "not too distant future."
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