Verizon Wireless Changes Test Drive and New Every Two Programs
The POINT of NE2
RETENTION!!!!!
Verizon made a decision several years ago that lead to their very good retention rate. When your 22 months was done you had the choice of say...$100 for a Blackberry Curve on another carrier or you could get it for free after mail in rebate if you stay with what you know. 90% of customers wouldn't think twice to stay. And all zvw had to do was give up $100 short term to maintain there revenue stream from you. I guarantee you, with the new NE2 it will STILL be less expensive to "stay with what you know" than to try a new "unknown". Sure, we will miss the $100 cheaper new smart phone BUT it will still be cheaper to stick with VZW than switch to another carrier.
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