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Merger Approval Means Cingular Will Be Renamed AT&T

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by RUFF1415    Jan 2, 2007, 2:21 PM

I feel that Cingular is indeed too strong of a name to kill. It's what the youth and upcoming markets are used to seeing. Even the older generations have likely grown accustomed to hearing Cingular commercials and relating it to the largest wireless company in the US.

However, I also feel that the AT&T name and logo is too strong of a brand not to utilize.

I would suggest that AT&T keep the Cingular name for personal wireless services while the AT&T Business Solutions name be adhered to the business side.

And while we're splitting the difference, would it not make more sense to include "part of the AT&T family" at the end of Cingular advertising. We've already seen it done in most of their print ads anyway. This would cut the cost of rebranding the company entirely and not risk shooting themselves in the foot.

I think it's a safer idea to keep Cingular around in part. Anybody agree?

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