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Merger Approval Means Cingular Will Be Renamed AT&T

Article Comments  98  

Jan 1, 2007, 10:03 PM   by (staff)

The FCC approved the merger between BellSouth and the new AT&T (formerly SBC) last Friday. Immediately after the approval was announced, AT&T posted information on how the merger will affect its various businesses including Cingular. Cingular is a joint venture of AT&T and BellSouth. The company will begin to rebrand Cingular as AT&T in early 2007, however it might not call the service AT&T Wireless. AT&T has not announced any specifics about the change, except to explain that customers will be able to keep their current phones and calling plans, and that AT&T will offer bundles including wireless service in addition to wireline voice and data plans.

more info at AT&T »
more info at AT&T »



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This forum is closed.


Jan 2, 2007, 3:34 AM

Identity Crisis Wireless

So Former AT&T customer who are now Cingular customers are now AT&T customer?

I like AT&T better, Cingular reminds me of a drug that causes headache, ear infection, sore throat, and upper respiratory infection.
LMAO Laughing Laughing
LordObento said:
I like AT&T better, Cingular reminds me of a drug that causes headache, ear infection, sore throat, and upper respiratory infection.

so true, i had an AT&T wireless TDMA phone and when Cingular took...
They will still suck no matter what they call themselves.
LordObento said:
So Former AT&T customer who are now Cingular customers are now AT&T customer?

I like AT&T better, Cingular reminds me of a drug that causes headache, ear infection, sore throat, and upper respiratory infection.
What about the former AT&T customers who are now considered cingular customers, but do not have "cingular" phones and plans still.. they may be using GSM phones and AT&T Wireless plans?

Are these customers going to be forced to switch still to some...

Jan 3, 2007, 9:06 AM

IF we arent at&t wireless WHO ARE WE?!

in the article (homepage)it says AT&T might no brand cingula r as AT&T WIRELESS. what will our name be? just at&t? any clues?

Jan 2, 2007, 2:52 PM

Remember when...?

Cingular was strong-arming ATT customers to switch? Or, do you remember WAAAYY back when ATT and Cingular first merged, they went with the Cingular name because ATT was known for bad customer care? Haha, its all coming back...
TradeMark_310 said:
Cingular was strong-arming ATT customers to switch? Or, do you remember WAAAYY back when ATT and Cingular first merged, they went with the Cingular name because ATT was known for bad customer care? Haha, its all

Jan 2, 2007, 2:21 PM


I feel that Cingular is indeed too strong of a name to kill. It's what the youth and upcoming markets are used to seeing. Even the older generations have likely grown accustomed to hearing Cingular commercials and relating it to the largest wireless company in the US.

However, I also feel that the AT&T name and logo is too strong of a brand not to utilize.

I would suggest that AT&T keep the Cingular name for personal wireless services while the AT&T Business Solutions name be adhered to the business side.

And while we're splitting the difference, would it not make more sense to include "part of the AT&T family" at the end of Cingular advertising. We've already seen it done in most of their print ads anyway. This would cut the cost o...
I agree. They built Cingular to be recognized nationwide and be a common name and now it is. To start that cycle over again would be pointless. Plus, I like "Cingular" better than AT&T or AT&T(whatever) Cool
I myself do agree with you,
I think that there will be mass confusion among the customers, i know if i were one, i would be kinda upset, after getting used to the cingular brand and trying to forget att wireless.

Now going back to ATT just makes n...
I like your suggestion. It makes sense, and there is so little of that around these boards.

Jan 2, 2007, 12:57 AM


Evil or Very Mad Shocked Confused Mad Im Gonna Miss Cingular Jack U know the little cool dude that bounces around on ur screen when u turn ur phone on Crying or Very sad
replaced by some cold, blue and white ball Crying or Very sad Crying or Very sad Crying or Very sad
Your current phone's Jack won't disappear as someone else replied to my question about this...

Jan 4, 2007, 2:54 AM

What will happen to...

Jack on my V3-can they reprogram the phone to show ATT logos without us letting them? I think this would involve reflashing or seem edits-not sure...
From what i remember ....NO. When at&t still had their handsets they all still said and for those who do still have their handset say at&t. However their service would show up as cingular but the splash screen did not change. Smile

Jan 4, 2007, 12:11 AM


HAHAHA!!! ok so here it goes i worked for both at&t wireless and cingular both b4 and during migration. The crazy **** you should know....and sadly prolly get ready for it again if you are with cingular wireless. When cingular snatched up at&t it prolly seemed like an ok deal for at&t customers. At&t customers would have a wider coverage. What we were instructed to do was cut off all handset upgrades for at&t wireless. Then cut off their plans from upgrading. I was on both siebel support teams and telligence. I had sooo many calls from at&t ( cingular blue customers ) about ever since cingular came into the picture the signal just wasnt as strong for the handsets. This is true because cingular was on a higher format then at&t wirless. Now so...
While your story is likely true and I am no fan of Cingular, this is not the same situation.
Wireless Buddy

Jan 2, 2007, 12:08 PM

AT&T Wireless is back!

My lovely AT&T Wireless! You're back! Here I come!! Oh wait, youre still that horrible Cingular with a different name Evil or Very Mad
People will never stop complaining either way...if you go back and check out the ATTWS forums, everyone would complain about how poor everything was with AT&T Wireless, so it's really a never ending cycle, eventually, you will see how everyone is sayi...
Hate to disapoint, but att "wireless" is still dead, it will be just AT&T

Jan 2, 2007, 12:45 PM

What about the 4 billion dollars...

it cost Cingular to brand At&t to Cingular?

That 4 billion is now essentially wasted.

What is gonna keep the new company, whatever it may be called, from wasting money in an equally ludicrous manner?
You wouldn't believe how much money wireless carriers waste on a daily basis...just look at TMO and their "Fav 5 must be what the minutes at that board meeting looked like:

"Alltel is kicking our butts in those commercials, making us lo
Plooky, can you find me a link that shows they spent $4 billion on rebranding?
Not completely - the money was spent to consolidate two companies into one. It just happens that one of the companies in question has a name/branding that is similar to the name/branding that the new company will change to. The billing systems, phys...
Who cares? Ma Bell is payin for this! Twisted Evil

Jan 2, 2007, 11:01 PM

AT&T plans to kill the Cingular name and logo.

Oh No Sad Crying or Very sad Im Really Pissed off

Jan 2, 2007, 10:00 PM

business idea

Reading about this made me think of a great business idea. Dynamic branding! We could start a company that makes signs, stickers, brochures, shirts, etc. that all change their look when they receive a radio signal from the mother ship. After seeing Sprint Nextel and AT&Tgular do it, and now they have to do it again, this could save millions!

This whole brand ping pong game seriously cracks me up though.

Jan 2, 2007, 2:05 AM

AT&T name sucks!

I hate AT&T brand name...sounds like grampa...Cingular and Jack was cool...thats what kept me as loyal customer for years....guess what....not anymore! ive been as month to month out of contract...and thank God i am. I will cancel my contract as soon that stupid AT&T logo appears. Mad
i miss the cingular name too, but im not gonna drop out of a contract, i still have the same service, but with a different name, but i am gonna miss jack tho Crying or Very sad , i hope things get better, if AT&T get a little arrogant and screw me, thats when thi...
(like price), you're cancelling over a name change?
That is the dumbest reason for canceling that I've ever heard.
As a former Cellular One and Cingular Wireless employee i assure you...AT&T is CHAOS. Working for the "orange" company was soo much better than the "blue" company. Everything was going so well now here it comes again, lets Re-Crap the company again. I...

Jan 2, 2007, 3:21 PM

Wait...what wireless company do I have again...

...'cause I can't really remember seeing as ATT/Cingular/ATT ping-pongs around so much on the name thing.

Does ATT worry about this at all? I wonder.

Jan 1, 2007, 10:12 PM

In before flame wars

This is going to be awesome.
LMAO...I mean Cingular spends money to rename AT&T Wireless and there are still old AT&T Legacy customers...and now this....I mean this is too much and yeah the name will be back to AT&T Wireless. I liked Cingy and the logo....but Ma Bell is back and...
any one working in Cingular right now on store level. "sir, we once told you that every thing good ia Cingular now, and AT&T is the thing of the past. But now, we have new and improved AT&T to take place of the Cingular that we put u on."

I under...
bones boy

Jan 2, 2007, 11:26 AM

Is this another April Fool's joke early?

Come on, Phonescoop. You've done this to us before.

Actually just kidding, I guess this name change was expected. Oh well. I will not miss seeing Cingualr or Cingalur in these forums. Now you can easily hold your SHIFT key down and type: AT&T. Very easy.
bones boy said:
Now you can easily hold your SHIFT key down and type: AT&T. Very easy.

actually, the correct spelling for the "new" at&t is in lowercase - even easier!

Jan 2, 2007, 2:20 AM


It's just a name change. I wonder though... What's going to happen with all of the phone accessories with the Cingular brand on them?
same when AT&T Wireless was getting phased out. Major sales!

Jan 2, 2007, 12:16 AM

Sales personel

so what do we do about sales then. does this make people now have to convert thier orange chips to blue chips again? what about legacy at&t? dont tell me they will bring free 7pm again?

DUDE, this is just a name change, NOT A WIRELESS to WIRELESS MERGER. Cingular is just changing their name back to AT&T, there is no change between systems or anything on the wireless end. It is going to be just like when Voicestream changed to T-mob...

Jan 2, 2007, 10:46 AM

Welcome Back

TO THe Death Star, We are gald to be back on the dark side. Very Happy

Jan 2, 2007, 9:14 AM


See the below link, this is the only place I have seen anything about advertising. Anybody have any idea what kind? I was thinking about coming back to Cing/AT&T since I'm getting dicked around at VZW, but not if I'll be getting pop up videos while browsing.

http://www.insideindianabusiness.com/newsitem.asp?ID ... »
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