Merger Approval Means Cingular Will Be Renamed AT&T
However, I also feel that the AT&T name and logo is too strong of a brand not to utilize.
I would suggest that AT&T keep the Cingular name for personal wireless services while the AT&T Business Solutions name be adhered to the business side.
And while we're splitting the difference, would it not make more sense to include "part of the AT&T family" at the end of Cingular advertising. We've already seen it done in most of their print ads anyway. This would cut the cost o...
I think that there will be mass confusion among the customers, i know if i were one, i would be kinda upset, after getting used to the cingular brand and trying to forget att wireless.
Now going back to ATT just makes no sense, just money down the drain after trying to rebrand att wireless into cingular.
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