CVS, Rite Aid Shut Out Apple Pay
Two Different Systems
MCX is for store credit cards only. To date no banks have signed on, no major credit card labels have signed on, and it is unable to initiate any transactions with a Visa, Mastercard, AmEx, Discover, etc. If you go into Target and use the MCX system you will ONLY be able to pay with your Target Card. This is a major limitation that will seriously restrict customer adoption of the app.
I have used Google Wallet (and understand the under pinnings of how Apple Pay works and it should be the same for Apple Pay) and they process everything through partner financial institutions. In the case of Apple Pay the processi...
What MCX has effectively done is stalled the adoption of a widely accepted mobile payment solution, possibly damaging the market moving forward.
Last week, I could use my phone to pay at thousands of retail stores. Now I cannot, because a company decided to promote their proprietary, competing technology THAT IS NOT EVEN DEPLOYED YET.
I will not load the CurrentC app, and I will not shop at the stores that had NFC and turned it off because of MCX.
So....they are following the Apple strategy then....
I liked Apple's approach to this last year, because they leveraged existing infrastructure (Starbucks and many airlines already used 2D barcode systems).
MCX took an existing, working system and disabled it so that they could promote a competing technology that does not exist now and may never exist or be widely used.
The only reason I could see for disabling it is if the service was costing them more in interchange fees-- which may be true, since the virtual MasterCard used by Google Wallet may have a separate fee from the charged card. But they should have actively campaigned with Apple, Google and Softcard to eliminate or lessen the fee.
How's that a good thing? Someone can run a payment without you even knowing. Are people really that lazy that it's too much work to take an active role in making payments? We're so lazy that we need to be passive in how we make payments. Ride in on your Segway (because you're too lazy to walk) and pay while you drive away (because you're too lazy to actively pay). What's next, a machine that will actually feed you while you're laying down because it's too much work to move your arms eating?
This forum is closed.