CVS, Rite Aid Shut Out Apple Pay
Two Different Systems
MCX is for store credit cards only. To date no banks have signed on, no major credit card labels have signed on, and it is unable to initiate any transactions with a Visa, Mastercard, AmEx, Discover, etc. If you go into Target and use the MCX system you will ONLY be able to pay with your Target Card. This is a major limitation that will seriously restrict customer adoption of the app.
I have used Google Wallet (and understand the under pinnings of how Apple Pay works and it should be the same for Apple Pay) and they process everything through partner financial institutions. In the case of Apple Pay the processi...
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What MCX has effectively done is stalled the adoption of a widely accepted mobile payment solution, possibly damaging the market moving ...
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How's that a good thing? Someone can run a payment without you even knowing. Are people really that lazy that it's too much work to take an active ...
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Factual Reporting: All NFC, Not Just Apple Pay
Factual reporting is always a good choice 🙄
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This, basically, sucks...
There are multiple ecosystems supporting NFC-- Google Wallet, Softcard (the system formerly known as ISIS) and now Apple Pay. All supporting a common terminal structure that was multi-vendor.
Now MCX is creating a system that requires customers to load yet another proprietary app on their phones, as opposed to using a standards based system and a common terminal structure.
If there was a technical reason for abandoning NFC, I could understand. But to build out yet another proprietary system seems to only serve MCX, and not their client or consumers.
Rewards?