Court Tells Aio Wireless to Pick a Different Color
Top message: Come On, Really? by ralph.el41
Replying to: Re: Come On, Really? by ralph.el41
Re: Come On, Really?
Back before Steve Jobs returned as CEO in 1998, Apple used to license the Mac OS to other companies and there were Mac 'clones' all over the place. The way that a consumer could tell that a particular computer was a Mac clone was by the fact that the logo on the computer was a kind of fruit, it might be a pear instead of an apple, or a pineapple or a banana, the rule was 'if there is a fruit on the computer of any kind, the computer run the Mac OS',,,
So the deliberately marketing strategy was that 'similarity in the logo implies a connection between the products'...
And this isn't the only example of this....if you go to a supermarket you will see that store brand version of any food product often, if not usually, looks SUSPICIOUSLY SIMILAR to a national brand. So, for example, instead of Jif peanut butter, you see a jar of peanut butter with the store name on in the exact same stylized 'Jif' font, or instead of 'Rice Krispies' cereal you see a box called 'Krispy Rice' with the exact same color scheme.....the reason for this is because the 'Krispy Rice' is actually Rice Krispies in a different box, Kellog's has licensed the cereal to the store, and they use a similar name and logo so people will be aware of the connection 'hey this 'Krispy Rice' stuff is the same as Rice Krispies, it's just cheaper'
In this case, again we see that the rule is 'a similar logo implies the products are somehow related.
This is not an unreasonable assumption for customers to make.
Really.....a&t should just use a blue logo for Aio, so people know that it is re-branded at&t service.
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