Court Tells Aio Wireless to Pick a Different Color
T-Mobile today announced that it has triumphed over Aio Wireless regarding a trademark infringement lawsuit. T-Mobile believes Aio Wireless's use of a "plum" color in its logo was too close to T-Mobile's own magenta color and branding. It sued Aio Wireless, insisting the company switch colors to avoid consumer confusion. A federal court agreed with T-Mobile's position. Aio has been told to cease using the color in its marketing, advertising, stores, web sites, and social media. Aio Wireless is owned and operated by AT&T.
E Ink Reveals Full-Color ePaper Display
E Ink today announced Advanced Color ePaper (ACeP), which is a full-color reflective display. E Ink says this is the first time an electrophoretic display can produce color in every pixel without the use of a color filter array.
AT&T Says It Won't Sell the LG G7 ThinQ, But It Has an LG Exclusive On Deck
AT&T does not plan to sell LG's new flagship phone, the G7 ThinQ, according to The Verge. Instead, the company plans to offer an exclusive phone from LG later this summer.
Blu Pure View Boasts an 18:9 Screen and Dual Selfie Cams
Blu Products today announced the Pure View, a premium handset that adopts modern design aesthetics and features. The Pure View has a metal frame and ultraviolet battery cover on the rear in midnight black.
Alcatel 1x with Android Go Hits US Retail Next Week for $100
TCL today announced that its Alcatel 1x phone, an entry-level Android device that runs Android 8.1 Oreo Go Edition, will be available from Amazon.com starting the first week of June. The unlocked device is priced at $99.
Come On, Really?
Color is extremely subjective, you might not think it is, but it is. If you doubt this, go to a paint store and look...
well Im glad the court agreed with me...
I mean how atrociously awful is your company and corporate image when you need to make your customers think your someone else?
And to say that people should just know, read the words, etc etc...this isnt about the words or website layout, this is about the color, which is an essential facet of corporate branding.
I work in the industry, and when they first tried to steal, I mean copy, I mean come close to matching t-mobiles color, I cut the banner from AIO's page and sent a color swatch to multiple people who also work in the industry, with much more cellular knowledge than your everyday, a...