Court Tells Aio Wireless to Pick a Different Color
T-Mobile today announced that it has triumphed over Aio Wireless regarding a trademark infringement lawsuit. T-Mobile believes Aio Wireless's use of a "plum" color in its logo was too close to T-Mobile's own magenta color and branding. It sued Aio Wireless, insisting the company switch colors to avoid consumer confusion. A federal court agreed with T-Mobile's position. Aio has been told to cease using the color in its marketing, advertising, stores, web sites, and social media. Aio Wireless is owned and operated by AT&T.
Nokia 6 to Be Available from Amazon Next Month
HMD Global, the company that makes Nokia-branded handsets, today said it will sell the Nokia 6 smartphone in the U.S. via Amazon.
Kodak Ektra Improves Camera and Lowers Price As It Makes US Debut
Eastman Kodak and Bullitt Group this week launched the Ektra smartphone in the U.S. The handset was first announced in October 2016.
Alcatel Announces the Idol 5S with Stereo Speakers
Alcatel today marked the debut of the Idol 5S, the latest in its flagship series. Like its predecessors, the 5S features an aluminum frame, curved glass front and rear surfaces, powerful stereo speakers, and a rear-mounted fingerprint reader.
Alcatel's Modular A50 Parties with Light Up LED Accessory
Alcatel today followed through on its promise to bring the A5 LED to the U.S., though it has changed the phone's name to simply the Alcatel A50. The phone, first revealed in February, is compatible with a handful of modular accessories, the most significant of which features an LED-covere panel that can blink a few dozen LEDs with color.
Alcatel's A30 Plus Bumps Up the Screen, Processor, Camera and Battery
Alcatel today announced the A30 Plus, an improved version of the A30 we saw earlier this year. This entry-level Android handset includes a 5.5-inch 720p HD screen (up from 5.0 inches) and a 1.5 GHz quad-core MediaTek processor (up from 1.1 GHz) with 2 GB of RAM and 16 GB of storage.
Come On, Really?
Color is extremely subjective, you might not think it is, but it is. If you doubt this, go to a paint store and look...
well Im glad the court agreed with me...
I mean how atrociously awful is your company and corporate image when you need to make your customers think your someone else?
And to say that people should just know, read the words, etc etc...this isnt about the words or website layout, this is about the color, which is an essential facet of corporate branding.
I work in the industry, and when they first tried to steal, I mean copy, I mean come close to matching t-mobiles color, I cut the banner from AIO's page and sent a color swatch to multiple people who also work in the industry, with much more cellular knowledge than your everyday, a...