Customers would need to be color-blinded or very dumb to not notice the diference.
...
They could tell by you know.. those BIG LETTERS THAT SAY T-MOBILE!!
...
Okay, we had a big brouhaha over this issue when the lawsuit was first filed. And I'll say the same thing now that I said then:
Color is extremely subjective, you might not think it is, but it is. If you doubt this, go to a paint store and look at all the different colors of paints. You'll find that there about 2,456,674 different shades just of white ALONE,, try telling the difference between them, most people can't, but there are people who can tell the difference between and will righteously indignant if offered the wrong shade 'I asked you to get me egg shell, but this is pearl, can't you tell the difference?"
Some people can spot the difference between different shades of the same color and some can't.....this fact is easy...
(continues)
...
That is nice and all... I understand and agree but, If you can't read or see that aio=/= t-mobile...
...
but people do understand that some networks use other companies network so they might think aio = t-mobile network.
...
Obviously Aio doesn't say 'T-Mobile' but it is unreasonable to assume that there is a connection based on a similar logo, AIo isn't T-Mobile, but maybe it is an affiliate or MVNO of T-Mobile. That's not an unreasonable assumption.
You need to understand that most people don't really know a lot about these companies, you and I do because this is our job or hobby, but most people couldn't care less. At present I am working a the 'Wireless Center' in Walmart, where I am responsible for selling phones and service for about 10 different companies. Every person that comes in, I ask them to name their wireless carrier and about half of them will say that they don't know.....I have to look at the phone, see the logo and TELL THEM who their c...
(continues)
...
OK, I agree that some people might issues telling one color to another and I admit taht they kinda look alike, but I think that the name and logo are very diferent, thats why I think if someone gets them confused, well they've gotta be very stupid. Now, I dont know how Marketing works, but I know It has something to do with this and this type of customers are the main target.
...
I think the biggest fear for T-mobile is people will think aio = t-mobile network, since a lot of people know about mvno as, one company using another companies network. That's my 2 cents.
...
You are very right. Funny that it took this long for the court to make a very obvious ruling on this situation.
I wonder what color are they going to chose now? probably light blue? ;P
...
But companies DO indeed tend to use similar colored or designed logos for their affiliate companies.
Back before Steve Jobs returned as CEO in 1998, Apple used to license the Mac OS to other companies and there were Mac 'clones' all over the place. The way that a consumer could tell that a particular computer was a Mac clone was by the fact that the logo on the computer was a kind of fruit, it might be a pear instead of an apple, or a pineapple or a banana, the rule was 'if there is a fruit on the computer of any kind, the computer run the Mac OS',,,
So the deliberately marketing strategy was that 'similarity in the logo implies a connection between the products'...
And this isn't the only example of this....if you go to a sup...
(continues)
...
ok what about Verizon and Virgin Mobile. They both start with V and they both use Red and White?
...
I'm not a member of the Verizon board of directors so I can't answer why they haven't filed suit, maybe Verizon doesn't have a trademark on the use of red the same way that T-Mobile has a trademark on magenta, or maybe they just think that the logos are distinct enough that they don't worry about it....or maybe they figure that the connection between Virgin Mobile and Sprint is widely enough know that confusion is unlikely....
I can't tell you their reasoning...but I can tell you that if Verizon wanted to file suit they would probably win.
...
So T-Mobile has a trademark on the color Magenta? So if I use that color in my blog they can sue me?
...