Court Tells Aio Wireless to Pick a Different Color
Come On, Really?
Color is extremely subjective, you might not think it is, but it is. If you doubt this, go to a paint store and look at all the different colors of paints. You'll find that there about 2,456,674 different shades just of white ALONE,, try telling the difference between them, most people can't, but there are people who can tell the difference between and will righteously indignant if offered the wrong shade 'I asked you to get me egg shell, but this is pearl, can't you tell the difference?"
Some people can spot the difference between different shades of the same color and some can't.....this fact is easy...
You need to understand that most people don't really know a lot about these companies, you and I do because this is our job or hobby, but most people couldn't care less. At present I am working a the 'Wireless Center' in Walmart, where I am responsible for selling phones and service for about 10 different companies. Every person that comes in, I ask them to name their wireless carrier and about half of them will say that they don't know.....I have to look at the phone, see the logo and TELL THEM who their c...
I wonder what color are they going to chose now? probably light blue? ;P
Back before Steve Jobs returned as CEO in 1998, Apple used to license the Mac OS to other companies and there were Mac 'clones' all over the place. The way that a consumer could tell that a particular computer was a Mac clone was by the fact that the logo on the computer was a kind of fruit, it might be a pear instead of an apple, or a pineapple or a banana, the rule was 'if there is a fruit on the computer of any kind, the computer run the Mac OS',,,
So the deliberately marketing strategy was that 'similarity in the logo implies a connection between the products'...
And this isn't the only example of this....if you go to a sup...
I can't tell you their reasoning...but I can tell you that if Verizon wanted to file suit they would probably win.
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