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T-Mobile Hits AT&T with Lawsuit Over Aio's Use of Magenta

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Top message:  of course they should sue... by thebriang   Aug 29, 2013, 1:52 PM

Replying to:  Re: of course they should sue... by Joshmo   Aug 30, 2013, 10:10 AM

Re: of course they should sue...

by T Bone    Aug 30, 2013, 10:54 AM

The colors look very similar, and as I noted before, there are few things in the world more subjective than people's perception of color, and their ability to be able to perceive differences between various shades. Show 500 people two very similar colors and ask them if there is a difference between them and you'll get wildly divergent opinions. If you doubt this, go to a paint store and see if you can tell the difference between the 50 different shades of white, or tell a difference between the 75 different shades of red.

Not everyone sees colors the same way, to many people, the Aio logo and the T-Mobile are close enough in color that they will have hard time telling them apart. And that is good enough to be able to make a case for infringement.

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