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T-Mobile Hits AT&T with Lawsuit Over Aio's Use of Magenta

Article Comments  33  

Aug 28, 2013, 12:43 PM   by Eric M. Zeman   @phonescooper

T-Mobile recently filed a lawsuit against AT&T, claiming that its Aio Wireless prepaid brand infringes on T-Mobile's trademarked magenta coloring. The complaint, which was filed in Texas last week, read in part, "AT&T's subsidiary's use of magenta to attract T-Mobile customers is likely to dilute T-Mobile's famous magenta color trademark, and to create initial interest [and] confusion as to the source or affiliation of AT&T's subsidiary's business." Deutsche Telekom, T-Mobile's parent company, and T-Mobile have used the magenta color since the 1990s. An Aio Wireless spokesperson said to Law360, "T-Mobile needs an art lesson. Aio doesn't do magenta." The shades are slightly different. AT&T has yet to respond to the lawsuit.

more info at Fierce Wireless »
more info at Law360 »



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Subject Author Date
of course they should sue... thebriang Aug 29, 2013, 1:52 PM
LOOOOOL KOL4420 Aug 28, 2013, 3:11 PM
You cannot trade mark a color. stevelvl Aug 29, 2013, 8:33 AM
It's not even the same color, you twerps Globhead Aug 28, 2013, 6:23 PM
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