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AT&T Mimics Verizon, Pushes Upgrades to 24 Months

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This 24 months thing could backfire...


Jun 17, 2013, 2:23 PM
VZ and ATT moving customers' upgrade date to match the
contract end date could very well backfire. In the past, many folks would get a new phone and sign a new contract at 20 months. It was easy to convince them to, because they still had 4 months of contract left and they needed a new phone. It was almost a "reward" for loyal customers. Now, with the 24 month plan when you're finally eligible to get a new phone, the option to walk with no ETF is on the table too.

Personally, I think T-Mobile's business model is fairest. You pay full price for your phone, with payments as part of your bill. When it's paid off, you only pay for your service.

I think when my Verizon contract is up, I might go to T-Mobile for a smartphone because the ...

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