AT&T Mimics Verizon, Pushes Upgrades to 24 Months
AT&T today announced a change to its device upgrade policy, extending the amount of time between when customers are eligible for discounted devices. As it stands today, customers become eligible for discounted pricing after fulfilling 20 months of their 24-month contract. Beginning today, any new customer signing a new contract will have to wait 24 months instead of 20 to receive discounted device pricing. AT&T says the policy change "aligns" its contract and discount terms. The change applies to existing customers whose agreements expires in March 2014 or later. According to AT&T, customers can pay full price for a new device at any time, as well as use any unlocked GSM device they might own. AT&T also said that customers can trade in old devices for cash or credit when purchasing new equipment. Verizon Wireless made a similar change to its upgrade policy earlier this year.
This 24 months thing could backfire...
contract end date could very well backfire. In the past, many folks would get a new phone and sign a new contract at 20 months. It was easy to convince them to, because they still had 4 months of contract left and they needed a new phone. It was almost a "reward" for loyal customers. Now, with the 24 month plan when you're finally eligible to get a new phone, the option to walk with no ETF is on the table too.
Personally, I think T-Mobile's business model is fairest. You pay full price for your phone, with payments as part of your bill. When it's paid off, you only pay for your service.
I think when my Verizon contract is up, I might go to T-Mobile for a smartphone because the ...
What consumers don't think about!
But as far as buying phones and then selling them on EBay....well..after I bought it, it's my p...
Arguments against for people who are not 12
1) Matching your upgrade date and contract terminate dates eliminates loyalty and makes it easier for customers to leave. If my upgrade eligibility comes first then I am still punished for leaving due to my ETF, and I am tempted by newer phones to begin a new 2 year contract. Make the dates the same and there is no reason at all to remain with the carrier when the upgrade date hits.
2) Although ...
I'm really ashamed to be a Verizon customer, but given the fact that they cover everywhere that I go the best, its hard to even think about switching to the little guys.
Monkey see, Monkey do
I really wish Sprint and T-mobile could get some more subscribers, wider coverage, and faster network speeds (I'm looking at you Sprint and your 3G network), so that either I can finally switch to one of them (I'm in an AT&T only area which sucks because when **** like this happens I can't switch) or AT&T and Verizon have to start lower prices, give us our unlimited data back and let us upgrade in 18 months again.
And while I do not have any evidence, many times, I honestly wonder if ATT and Verizon are engaged into attempted price fixing, because of how they alw...
Not everyone will be put at 24 months