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AT&T Mimics Verizon, Pushes Upgrades to 24 Months

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Arguments against for people who are not 12

Rusty Shackleford

Jun 11, 2013, 1:27 AM
I think this is a bad idea, but I am not going to come at it from the attitude that I am an entitled 12 year old and Verizon and AT&T better gimme that infrastructure they spent billions upon otherwise I will stop my feet and call them "greedy" for "forcing" me to buy their services. Why? I am an adult. So for all the grown ups out there:

1) Matching your upgrade date and contract terminate dates eliminates loyalty and makes it easier for customers to leave. If my upgrade eligibility comes first then I am still punished for leaving due to my ETF, and I am tempted by newer phones to begin a new 2 year contract. Make the dates the same and there is no reason at all to remain with the carrier when the upgrade date hits.

2) Although ...

Jun 11, 2013, 4:19 PM
Rusty, I'm going to agree with your 3 points that you made. However, I disagree with you saying people should grow up and actually buy their phones when they buy them. Because if I buy my phone at retail price then I'm still paying for that subsidy with Verizon, AT&T and Sprint. Why would I want to pay for the phone twice?

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