Sprint: Families That Switch Get $400 Credit

You're right, they should make new customers pay full price for phones - that'll strike confidence in them and make them feel like Sprint is strong.


OR


They could offer a $400 credit to make switching seem like a better idea, since most Americans are fat, lazy slobs who can't be bothered with trying to save money every month, because frankly, it's too much of a "hassle" - they'd rather be eating McDonalds and watching TV.

Seriously, most people are really too lazy to switch, or don't want to incur the short term costs.


And I believe the term is "Investing". They're investing in new customers by giving them an initial credit. Hardly desperate - rather stating they're looking for ways to steal more customers.


Sprint is also in direct competition with AT&T and Verizon - how else do you think they're going to steal customers, if not offering promos or incentives? The top 3 carriers pretty much have the same device lineup - and they'll all have LTE eventually. It comes down to pricing at the end of the day - and offering a credit seems like the best marketing strategy for Sprint at this very moment.