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Sprint CEO: We Want to Be the Good Guys

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Seems like Sprint has given up chasing #1

Captain Ahash

Aug 8, 2012, 11:14 AM
and is content with trying to carve a niche for themselves. I think it's a far better business plan.
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sp_5015

Aug 8, 2012, 12:02 PM
I think that is a very very good point. Budget conscious wireless. Sprint is pretty innovative at times. They were the ones that came up with the $50 unlimited with Boost, that got the ball rolling on a bunch of other mimic plans. I personally feel like sprint should just go for the gusto, and do an Unlimited everything plan for $75, with less subsidized phones, and totally differentiate themselves....
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Haggard

Aug 8, 2012, 12:32 PM
If they were to do that, they will need to do something about the speeds. 3G needs to be figured out. My co-worker has them and his speeds vary from .1 kbps to 2MB/second. It's never consistent. Hopefully they get everything settled with Network Vision. They need to find a way of avoiding getting hit with issues along the way.
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Captain Ahash

Aug 8, 2012, 4:20 PM
I am really hoping Network Vision pans out. I would love to see them in a little better position.
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Willwise

Aug 8, 2012, 5:32 PM
Captain Ahash said:
and is content with trying to carve a niche for themselves. I think it's a far better business plan.


Exactly right, I retailed sprint for the better part of 3 years, and watched as the custoemrs drained off. I think it is a positive and wise step for Sprint to carve out a "niche" or to put it in other terms a solid and loyal customer base. Rather than trying to slay goliath.
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tmeisenh

Aug 9, 2012, 8:19 AM
I don't think they have a choice. They're years behind ATT and VZW with having a real 4G that works with anything close to the existing coverage of ATT or VZW.

That, to me, is the difference maker. Why should I or anyone wait for 4G/LTE (wait years perhaps?) when existing 4G/LTE coverage can be had with a different provider?

They have no choice but to have a different business model. Yes they have no caps and everything is unlimited but what is the point of unlimited if you can't ever give people any signal?

If they understand where they fell short they can recover and can carve a nice niche they'll do fine and perhaps win people back in a few years.
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