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Sprint CEO: We Want to Be the Good Guys

Article Comments  44  

Aug 8, 2012, 10:21 AM   by Eric M. Zeman   @phonescooper

Sprint is making strategic business decisions specifically to differentiate itself from its competitors in a positive way, according to CEO Dan Hesse. Hesse believes that some of the changes being made by other providers, such as AT&T and Verizon Wireless, are not popular with customers. Sprint will not make similar missteps, said Hesse. For example, Hesse pointed out that Sprint will not implement tiered or shared data plans and will continue to offer unlimited data because that's what Sprint believes is the best thing to do for its customers. At the end of the day, "Who are we?" Hesse posed. "We're the good guys." Hesse believes this and other initiatives, such as its environmental programs, and safety and security apps and services, will help set it apart from other players in the market in a meaningful way that will be attractive to consumers and lead to long-term growth for the company.

from Sprint



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Subject Author Date
Seriously DvMthwsBnd Aug 8, 2012, 8:31 PM
I feel bad for Sprint bluecoyote Aug 8, 2012, 4:12 PM
???????????????? gloopey1 Aug 8, 2012, 9:05 PM
Seems like Sprint has given up chasing #1 Captain Ahash Aug 8, 2012, 11:14 AM
How sweet andy2373 Aug 8, 2012, 10:44 AM
LOL @ "We Want to Be the Good Guys" BigRed75 Aug 8, 2012, 2:37 PM
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