RIM May Split Business Apart
Let's Not Forget
If they decide to go that route, it would be a way to keep people thinking about their services, like BBM, security features and email services. These were the three main features in my opinion, that made BB so popular, in addition to the physical keyboard, that is.
This will give them time to improve OS10, while actively improving user experiences and possibly offering something new to the game, while allowing them to run on other platforms. So, when they do start to really get back into pushing out phones, people will be ready to see what they have and willing to invest in them again.
But, I guess we will see how well they put this new generation of phones together. The Storm series did little to spark people's interest, after a lack luster attempt. IF, they do not get this right this fall, I would be inclined to believe that it will most certainly jar most users and potential users confidence in future BB devices.