That area is mostly black. How stupid. Yes it's a popular destination with the nearby Barclay's and shopping center but even so there are mostly blacks there shopping anyway. Viva Movil would have been better off in the South Bronx area or the Jackson Heights section of Queens as it would be much more closer the demographic it wants to cater to.
Sadly if some celebrity opened up a shop that was targeted at white people, they would be racist. Ridiculous.
There are about 400,000 spanish speaking people in Brooklyn. Plus, Brooklyn itself is the most populous of the Five Boroughs, so it makes sense to open a store there. I highly doubt that only "Latinos" will shop there. Lol.