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AT&T Sues Verizon for 'Map for That' Ads

Article Comments  100+  

Nov 3, 2009, 3:39 PM   by Eric M. Zeman

AT&T has filed a lawsuit against Verizon Wireless for the "There's a Map for That" advertising campaign, which pokes fun of Apple and AT&T's "There's an App for That" campaign. The heart of the issue is the AT&T 3G coverage map that Verizon Wireless shows in the commercials. AT&T claims that the large holes in the ad suggest that there is no coverage in those regions at all, and misleads consumers to think so. The lawsuit complains, "By communicating that AT&T customers have no coverage in large parts of the country, Verizon is misleading the public about an essential component of the services AT&T offers." The map used by Verizon shows only AT&T's 3G network footprint, and leaves blank spaces where AT&T provides EDGE coverage.

more info at Wall Street Journal »

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Subject Author Date
AT&T sues the other three carriers... Slammer Nov 3, 2009, 6:05 PM
Quit Whining AT&T kovain89 Nov 3, 2009, 4:53 PM
Instead of wasting money and suing Verizon will54880 Nov 3, 2009, 6:08 PM
Verizon/Sprint's 3G Coverage on par with AT&T's 2.5G EDGE lilbp Nov 5, 2009, 1:24 PM
I am not... stephen5688 Nov 3, 2009, 5:02 PM
Even Sprint has More 3G Coverage than AT&T! tim6253 Nov 3, 2009, 8:23 PM
Verizon's Next Commercial murmermer Nov 4, 2009, 5:22 AM
A few points to consider VZW_insider Nov 3, 2009, 7:43 PM
Voice and Data at the same time ecycled Nov 4, 2009, 11:04 AM
The thing that gets me is mist668 Nov 3, 2009, 4:27 PM
Only??? Azeron Nov 4, 2009, 11:31 AM
AT&T's EDGE Network Coverage is USELESS Anyway mike128 Nov 4, 2009, 5:05 AM
AT&T Fanboys need to stop misleading about this lawsuit jundibasam Nov 3, 2009, 10:16 PM
I seen that coming Multi-Tasker Nov 3, 2009, 3:48 PM
Again? skaii Nov 3, 2009, 11:48 PM
I was wondering when AT&T would start... muchdrama Nov 3, 2009, 11:34 PM
Verizon's Maps are also wrong as well... bluecoyote Nov 3, 2009, 4:03 PM
apple cor315 Nov 3, 2009, 4:45 PM
  • Re: apple by bluecoyote   Nov 3, 2009, 5:32 PM
  • Re: apple by ne6rocks   Nov 3, 2009, 9:50 PM
Idiots... devilsmafia Nov 3, 2009, 3:56 PM
What Goes Around..... techdiva44 Nov 3, 2009, 5:24 PM
 
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