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Boost to Grow Retail Presence Dramatically to Gain Visibility

May 7, 2009, 11:15 AM by Eric M. Zeman

Speaking in an interview, Boost chief Matt Carter said the company plans to add 50 more exclusive retail locations across the U.S. in order gain visibility with consumers. The company's $50 unlimited plan has brought in a surge of new customers, reportedly 674,000 during the first quarter alone. Carter told Reuters, "What's important to us is street visibility. We think it's going to help us quite a lot. You're seeing the mainstreaming of prepaid. It's not just the default option any longer." Carter indicated that he is optimistic for the company's growth prospects, but hopes a price war doesn't erupt between Boost and its competitors.

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Comments

This forum is closed.

This forum is closed.

jomarkpro

May 8, 2009, 8:36 AM

Just keep digging

As someone who has sold Nextel, Sprint, and Boost I can tell you this...this is the worst corp decision I have EVER seen. Let's give away no contract pricing lower then a contract so that everyone just leaves Sprint that had a Nextel type phone. This quick cash will take down this company in the future. Don't get me wrong I love Sprint. That's what I use but this makes no sense at all. It's going to take them under.

en102

May 7, 2009, 11:31 AM

Sprint should be happy

Boost is actually growing their business... and its iDEN business. They paid a lot for the network - might as well grow it.

I'd say grow Boost and sell it off.

sprintisbetter

Yeah, I think Sprint is reluctant to sell off the Iden network because the direct connect or push to talk(whatever you want to call it) works better than the other carriers and alot of business depend on it. The voice side and internet however has a l...
(continues)

ecycled

May 7, 2009, 12:59 PM

competitve advantage

he's not happy about a price war? Interesting sounds like someone might have an advantage. Who could have the upper hand (who are the other players)?

6667779311

Boost needs to improve there selection of phones. $299 for the I9 is crazy. The phone does not have a full html browser. The new qwerty phone they have coming out has a small screen, vga camera, and a wap browser.

I have been using the walkie-talk...
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sprintisbetter

the other players are cricket and metro. They're actually the primary reasons that prepaid is so popular these days.

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