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Nokia To Start Naming Phones

Article Comments  21  

Sep 7, 2006, 1:18 PM   by (staff)

Nokia's chief of marketing, Keith Pardy, today said the company will start giving models names instead of numbers. The company first broke from its traditional four digit numbering scheme for smartphones like the N-Gage and later the Eseries and Nseries. However those attempts at capturing buyers' attention did not catch on like the RAZR or Chocolate have. "What you will see coming from us in the future is not just a numbering system, you are going to start to see names that carry a meaning and are important to consumers," Pardy said. However he did not say whether Nokia would name all models or just select handsets. Pardy also hinted that Nokia will launch some thin handsets soon.

more info at Reuters »



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This forum is closed.


Sep 7, 2006, 3:38 PM

Good idea

I think brand recognition is very important. A Nokia, lets say "Blazer" (i dont know lol Laughing ) sounds more comfortable than 6103i. Thus, more people will remember the name and want to buy it.
It also would make it easier for reps to help customers distiguish between phones. I barely even use numbers any more with Nokia's. For instance with the 6103, I don't even say "have you seen the Nokia 6103?" I just say "have you seen the nokia fli...

Sep 8, 2006, 12:08 PM

It's funny...

At this point in the game, the 4 digit number might be a good way for Nokia to distinguish themselves. As long as they don't have a RAZR/Blade/Katana rip-off, like "The Nokia Butterfly Knife" or "Nokia Letter-Opener"!
i'm just waiting for some one to use an ironic name like the moto 'brck', or the nokia 'paperweight', the samsung 'silence' Twisted Evil

Sep 8, 2006, 8:32 AM

Hope they can afford a vowels

Rokr, Slvr, Pebl, Razr. Looks like Motorola can't afford to buy vowels.

Pat sells them for 50 bucks on Wheel of Fortune.

I hope Nokia can afford to put some vowels in the names.

Very Happy
ibeetle said:
Rokr, Slvr, Pebl, Razr. Looks like Motorola can't afford to buy vowels.

You do realize that A, E, and O are vowels, right? Very Happy

Sep 7, 2006, 4:36 PM

mixed feelings...

This can be either cool or lame. Like lame when Kyocera came out with the Oystr. Or the Mercedes Kompressor - sounds like something from a cheezy video game more than like a luxury car. On the other hand, some places find it more beneficial to change to alphanumeric non word designations - Acura swapping the Integra for the RSX for instance.

I know it will be better to have this than trying to differentiate between the 6256i and the 6265i. That is a pain in my behind. Mad
Actually Kompressor means the engine is supercharged. The biggest pain with nokia's numbering system is the higher numbers don't always mean it is a higher end model.
I just want a NOKIA SIXTYTEN. I win.

Sep 7, 2006, 1:51 PM

Nokia SMPL

PRESENTING....the Nokia SMPL.... so easy the little old ladies who need a cell phone now no longer need to worry about the "fancy dancy cellular telephones" can use... sorry bored but it is a good idea...
i feel you, im tired of people asking for the nokia 6102i5244157, lol.
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