LeEco Planning Big Fall Launch in U.S.
Chinese technology firm and phone maker LeEco is in the midst of a hiring spree in the U.S., preparing to a make a big splash in the U.S. market in the fall, according to Todd Witkemper, LeEco Director of PR. The company plans to bring both phones and a video streaming service to the U.S. The company already offers streaming services with Chinese and Indian content, and phones for the global market. Its U.S. products will be distinct, targeted specifically at U.S. millennials. The company is currently negotiating with rights holders for U.S. video content — both recorded and live — to offer via its service, which will be featured in the interface of its phones. The phones will also support other, more established streaming services. The phones will be sold on the unlocked market. The company already has well over 400 U.S.-based employees, and aims to have 1,000 by the end of the year, spread across four west-coast locations. The company was previously known as LeTV, and made a splash with its Max Pro phone at CES, the first phone with the Snapdragon 820 processor. The company originally planned to bring the Max Pro to the U.S. early in 2016, but has refocused on this new strategy led by its U.S. team.
Hands-On with the LeEco S3
LeEco's S3 smartphone is one of two handsets the Chinese company hopes will entice US buyers to take a chance on the brand. The S3 combines a metal chassis and mid-range specs with lots of video software to make for an affordable content-consumption machine.
Hands-On with LeTV Max Pro
LeTV is likely unfamiliar to U.S. consumers, but the company hopes to change that with the Max Pro smartphone.
Review: LeEco LePro3
The LePro3 from LeEco is a flagship-class device that costs hundreds of dollars less than today's top phones, and yet it delivers almost-as-good performance. This unlocked Android Marshmallow smartphone works on AT&T and T-Mobile's LTE 4G networks and carries a bevy of video content apps.
LeEco Selling the Pro3 and S3 Through Target
LeEco has struck a distribution deal with Target and is now selling its Pro3 (pictured) and S3 handsets via Target's web site. The two phones are available online for $400 and $250, respectively, and are sold unlocked.
Well good luck with that...
thank you, come again
"Its U.S. products will be distinct, targeted specifically at U.S. millennials. The company is currently negotiating with rights holders for U.S. video content — both recorded and live — to offer via its service, whi...
As long as the LTE bands are compatible with US carriers, many of the phone are quite comparable to what is already out on the US market.
I have a Gionee and not a problem with it. Bought it unlocked for under $400.
Rather than a 2 year phone contract with a carrier or paying over $500 outright for the phone, hopefully more selection drives the prices down.