BlackBerry All But Gives Up On Smartphones
BlackBerry CEO John S. Chen said the company plans to reduce the number of handsets it makes each year to one or two. Chen said the company will make a couple of flagship-class devices and ignore the low-end of the market. "We make four phones a year. We are not going to do that anymore," said BlackBerry CEO John Chen to Fox Business. "We are going to at least cut it down to maybe two, maybe one and [shift] those resources [to] the security and software side" of the business. BlackBerry has spent the last few years cutting costs and refocusing its business on providing mobile device management and security services to its business customers. Just this week, BlackBerry announced plans to buy AtHoc, a crisis messaging product. Earlier this year, BlackBerry revealed plans to further trim back its hardware team. The one or two devices BlackBerry brings to market will "be a high-end phone that you can walk into AT&T and get it, as a professional," said Chen to Bloomberg. "The low-end phone is not BlackBerry's sweet spot." Several of BlackBerry's most recent handsets have targeted the low end of the market, such as the Leap and the Classic. Chen did not say when the company might next release a handset.
BlackBerry CEO Says 2016 May Be Last Year for Smartphones
BlackBerry CEO John S. Chen today said its smartphone business needs to generate a profit in 2016, "Otherwise, I have to think twice about what I do there." Chen's comments offer more insight into BlackBerry's frame of mind regarding smartphones.
BlackBerry CEO Says Smartphone Biz Is On a Timer
John S. Chen, CEO of BlackBerry, admitted that its recent handsets have not sold as well as he hoped.
BlackBerry to Keep John Chen As CEO Through 2023
BlackBerry today said it has extended its contract with CEO John S. Chen, who will serve as chief executive through November 2023.
BlackBerry Trims More Workers
BlackBerry has cut an unspecified number of employees at two facilities. The company confirmed that it let employees go at its Waterloo headquarters, as well as at a plant in Sunrise, Fla.
BlackBerry Confirms 'Priv' Android Slider
BlackBerry today said it will make a handset based on Google's Android operating system that also offers business users enterprise-class security features. "We are focused on making faster progress to achieve profitability in our handset business," said CEO John S.
since when is the BlackBerry Classic mid-range?
The Z10 is almost a better phone than the classic, if you aren't too upset about a ...
Apple All But Gives Up on Smartphones
Chen specifically indicated that they are abandoning certain segments. It's a reduction not only in model count, but in the markets they are trying to rea...
I respect Apple's pro...