Shop Talk
Handset Upgrade Fees
GummentCheez said:Why not just deduct the $18 from the discount amount and honestly tell the customer your only getting $132 off???
Phone is 150 retail. You get 150 off for upgrading with an 18 dollar upgrade fee on the next months bill.
With what you are proposing, the free phone now becomes 18 dollars in store.
🙂
A customer wants a FREE PHONE. Meaning that the sale price is as close to 0 as possible. That $18 makes the phone $18. But I can guarentee you that if you just sold the phone at $18 instead of free with an upgrade fee, you would sell less handsets.
No, it doesn't make sense, but that is how the customer thinks.
In our store, we call it a Device Initiation Fee, and with it we set up the phone the way they like it, set up email (if applicable), transfer contacts, and go over the basics of customizing the phone (in addition to obviously activating it).
It highly depends on region, but up here it's well received once you explain it to them. Heck, a lot of customers are j...
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Currently
Phone: Nokia 2600
Retail Price: $150
Upgrade Price: FREE
Upgrade Fee: $18
What you want to do
Phone: Nokia 2600
Retail Price: $150
Upgrade Price: $18
Upgrade Fee: FREE
If upgrade fees were removed...the customer would not save any money. It would be the same. BUT having a phone that is "free" in store hooks so many people.
Am I at least making it clear what I am trying to say now? ^_^ 😛
Blackberry 8350i
Regul...
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