Cingular is NOT very smart
I don't see how in the long run cingular is making themselves more money by indirectly asking customers to leave with this new upgrade policy. Once people start leaving and are angry, they'll tell all their friends not to go to to cingular. Word will get out to avoid cingular. That's how it works. If you make one person mad, you make their friends and family unhappy as well, and they migrate to a new company.
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I agree, but I think the thought process they are going thru is something along the lines of "those people AND their friends and family are not making us any money." Or maybe we are looking at this from the wrong end, and they are trying to make the more profitable customers happier, and that money has to come away from somewhere, and they cant stop advertising "LEAST DROPPED CALLS! LEAST DROPPED CALLS!" Now THAT would hurt them.
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I agree... with any business you have to trim the fat sometimes.... the fat that they are choosing to trim just happens to be unprofitable customers. Once they get rid of the unprofitable ones, they will be able to focus on what needs to focused on, the network, and the customers that are making them money.
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True, but one of the most important things for the company is gross activations. If you are losing customer base and creating a bad reputation then in the long run it could hurt you. Lets faces it, not everyone needs unlimited data and a large bucket of minutes every month. And, cingular is already investing a lot in their network I imagine this policy is only temporary until they can see the actual results in churn levels.
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that is a good point, alot of money for wireless carriers comes from investors, not customers. and those investors invest based on active subscriptions.
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chainsaw said:
True, but one of the most important things for the company is gross activations.
Of which Cingular has had the undisputed highest in the industry for years and years.
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Maybe Cingy has decided to test the "torch strategy." They'll burn bridges until it begins to hurt.
Once they've determined the market's tolerance for pain, then they'll change names to AT&T and recapture users with "just enough" incentives, but without the Cingular-legacy and bad-will.
Bad guy, good guy.
Brilliant! 🙄
Once they've determined the market's tolerance for pain, then they'll change names to AT&T and recapture users with "just enough" incentives, but without the Cingular-legacy and bad-will.
Bad guy, good guy.
Brilliant! 🙄
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