Sony XZ3 Boasts Bigger Screen, Bigger Battery, Bigger Speakers

Why doesn't Sony name their devices something different than "Xperia" and "Z" and "X" and then throw numbers behind it. I honestly avoid Sony all together, while nice phones, simply because the naming of them is so confusing with Xperia Z or ZX or Experia ZX2 or ZX3 - all of them get so lost that I can't help but think its all the same phone, just a naming scheme set up to sucker you into paying for what you think is the top of line device, only to find out you're getting the mid or low end.

Give it just a normal name

Xperia for high end
ZX for mid
Z for low
Period.