Samsung's Bixby Is Far More than A Voice Assistant for the Galaxy S8

It's distressing to me how Apple just sat on their hands with regards to voice assistance, and let Google and (supposedly) Samsung just zoom by them in this arena. Alexa is so much eaier to use and better sounding than Siri - it gives real answers and not just links to websites - and Bixby appears to be deep-rooted in the OS as well as making the SDK available to developers before launch. To me, Apple really dropped the ball in this regard.