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BlackBerry Cutting More Jobs, Including Device Team

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Their only hope...

aeternavi

May 23, 2015, 9:54 AM
I think is to finally give up on the OS. People still enjoy the designs of these phones but the fact that the OS is extremely limited as compared to Apple, Google, and even Windows is killing them, literally. I think it's time for them to adapt and start making devices that have Android on them. IMO, this is their only shot of even staying in existence.
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arox413

May 23, 2015, 9:54 PM
I'm not sure on the numbers but even then I doubt most people would feel that Windows is killing them even from a software perspective.
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T Bone

May 24, 2015, 12:59 PM
Android is no more profitable than Blackberry at this point, just look at all the companies that went all in on Android and are now dying....Pantech, HTC, Sony Ericsson, Motorola, even Samsung is now feeling the financial pinch. It is becoming increasingly clear that it is not possible to make money off of Android.

Besides, Blackberry has its own identity, giving that up to become yet another run of the mill Android OEM is not the road to profitability That would be like telling Nintendo to give up and start selling X Boxes.
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WhySoBluePandaBear

May 24, 2015, 2:09 PM
T Bone said:
Android is no more profitable than Blackberry at this point, just look at all the companies that went all in on Android and are now dying....Pantech, HTC, Sony Ericsson, Motorola, even Samsung is now feeling the financial pinch. It is becoming increasingly clear that it is not possible to make money off of Android.

Besides, Blackberry has its own identity, giving that up to become yet another run of the mill Android OEM is not the road to profitability That would be like telling Nintendo to give up and start selling X Boxes.




The only "pinch" Samsung is feeling, is the one of them making too many ****ty lowend and midrange phones. Same can be said for ALL of those companies - besides ...
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T Bone

May 24, 2015, 11:54 PM
The supposed benefit of Android is supposed to be its versatility......but if it is only possible to make money off make high end, $800 smartphones with Android then Android isn't versatile at all, at that point you might as well just buy an iPhone. Certainly Blackberry, which has never released a phone that cost more than $499, is not going to start churning out $800 Android phones.
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aeternavi

May 25, 2015, 8:39 AM
I'm looking at it from the perspective that the BB OS is dead. Nobody wants it. They need to try something or else they might as well kiss the company and name goodbye.

As far as the other makers, Samsung, Moto, LG, they have been successful due to the fact that they have been good at their design and marketing of their products. As a matter of fact, LG was all but gone until they stepped back up their game starting with the G2. HTC I would almost argue due to that being my personal phone (One M😎 and can easily sell it to fellow audiophiles because of it's sound. Pantech, Kyocera, ZTE, and Asus I would completely agree though.

As someone that works for AT&T, I can tell you what does and doesn't work with the average consumer. People s...
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T Bone

May 25, 2015, 9:19 AM
I don't think there's any potential benefit to Blackberry walking into an already overcrowded market, where most companies are losing money, and shouting 'me too!'
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aeternavi

May 26, 2015, 2:47 PM
I'm not saying they would be successful, only that at this point it wouldn't hurt to try.
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WhySoBluePandaBear

May 25, 2015, 11:03 AM
T Bone said:
The supposed benefit of Android is supposed to be its versatility......but if it is only possible to make money off make high end, $800 smartphones with Android then Android isn't versatile at all, at that point you might as well just buy an iPhone. Certainly Blackberry, which has never released a phone that cost more than $499, is not going to start churning out $800 Android phones.

That BB Passport is almost $700.....
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T Bone

May 25, 2015, 1:11 PM
But it's not exactly lighting up the best- seller charts though is it?

After years using a Blackberry, I'm now using a Galaxy Note 3, but I have a Z10 running 10.3 which has the Amazon App Store, and have had no difficulty finding the apps I want, so I may try the Passport later in the year when it is time to get a new phone.

I really don't think becoming one more Android OEM and completely giving up their unique identity is going to help Blackberry become more profitable.

If Blackberries are the same as every other phone on the market then there is no reason to for anyone to buy a Blackberry, moving to Android will do little to bring in new customers while alienating all current customers.
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Versed

May 25, 2015, 11:56 PM
Psssport is $512.99
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