Sprint CEO: We Want to Be the Good Guys
Seems like Sprint has given up chasing #1
Captain Ahash said:
and is content with trying to carve a niche for themselves. I think it's a far better business plan.
Exactly right, I retailed sprint for the better part of 3 years, and watched as the custoemrs drained off. I think it is a positive and wise step for Sprint to carve out a "niche" or to put it in other terms a solid and loyal customer base. Rather than trying to slay goliath.
That, to me, is the difference maker. Why should I or anyone wait for 4G/LTE (wait years perhaps?) when existing 4G/LTE coverage can be had with a different provider?
They have no choice but to have a different business model. Yes they have no caps and everything is unlimited but what is the point of unlimited if you can't ever give people any signal?
If they understand where they fell short they can recover and can carve a nice niche they'll do fine and perhaps win people back in a few years.
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