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Apple Addresses Face ID and Safari Privacy Concerns

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Sep 16, 2017, 8:51 AM   by Eric M. Zeman
updated Sep 16, 2017, 9:20 AM

Updated: Changed headline

Apple this week provided more detail concerning some of the behaviors of its forthcoming Face ID tech on the iPhone X and Safari in iOS 11. Concerning the former, Apple executive Craig Federighi explained to Techcrunch that "[Apple does] not gather customer data when you enroll in Face ID, it stays on your device, we do not send it to the cloud for training data." Instead, all the data created by the dot projector is processed locally on the A11 bionic chip. Critically, the feature needs to see the user's eyes, nose, and mouth. Face ID will work with most sunglasses, though certain IR coatings can scramble Face ID. "If you’re a surgeon or someone who wears a garment that covers your face, it’s not going to work," explained Federighi. "But if you’re wearing a helmet or scarf, it works quite well." This means Face ID may not work with some masks required at work, or some religious head coverings. The feature works from multiple angles and distances, but it absolutely requires user attention: the owner must be looking at the iPhone X in order for Face ID to work. This means people can't unlock others' phones when they are sleeping. Last, people will be able to instantly disable Face ID by simultaneously squeezing the buttons on either side of the phone. Doing so will switch to the passcode backup. There are instances that will require a passcode, such as when the phone has been rebooted, if Face ID has not be used in 48 hours, or if there have been five failed attempts at Face ID. Concerning Safari, Apple recently took heat from advertisers because iOS 11 blocks intelligent cookies that track users across the web. The advertising groups in question maintain that this practice is vital for providing timely and relevant advertising. Apple thinks different. "Apple believes that people have a right to privacy ... and Intelligent Tracking Prevention is a more advanced method for protecting user privacy," said the company in a statement provided to The Loop. "Ad tracking technology has become so pervasive that it is possible for ad tracking companies to recreate the majority of a person’s web browsing history. This information is collected without permission. The new Intelligent Tracking Prevention feature detects and eliminates cookies and other data used for this cross-site tracking, which means it helps keep a person’s browsing private." Apple further explained that Intelligent Tracking Prevention does not get in the way of ads that are served normally on the web. It can be disabled in Safari's settings if people wish.

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