The only reasonable way to activate the blackberry it to go with the 10 mb or unlimited data plan. Technically, a blackberry could be activated without one of those two plans, but for your sake as well as their own no VZW rep will knowingly do this for you. Reason being that w/o one of those plans, the data would be charged at about 2 cents per kb used. This creates a problem since the blackberry, by design of RIM (Research in Motion), is "always on" and always using kb even if you never use the email function. When this happens, you could easily run into a $1000+ dollar kb charge in a month without ever emailing. That is why you were told that you must a 10 mb or unlim. plan.