Motorola Moto X (Sprint, 1st gen.)
so if a customer wants a personalized one with the color options they will have to order it online right?
Stores will just get black and white ones?
Yes. You can also go into the store to get all of the contract and pay stuff done and get a code to redeem online when customizing your phone.
Correct. But Moto Maker is exclusive to AT&T for a while. Then Verizon will get it. There's nothing official about Sprint yet.