HTC One (GSM)

I had a customer with a heavy accent call me asking about this. He just couldn't grasp that The One, the One S, and the at&t phone the One X, were different devices. I think I spoke to him for about half an hour trying damn hard to explain to him these are totally separate devices. I didn't get through to him. Anyways, they need a new naming scheme pronto. What will their phone names be like in a few years? The One XXVC+- Type R? Too much to remember for a customer.