I don't know what the retail price of this phone is, assuming give or around $600.00. To me who buys phones off contract, its about at the upper limit. If this is a device you really want. Then yes. From what I've seen and played with one, its probably the best phone VZW sells at this time and to me this includes the GNEX. (close second)
This is the best phone I ever had. Great display, features and a incredible battery. I would pay full price for it if I had to. The gnex isn't even close. Poor battery life, very low audio and frequent reboots to name a few problems with the gnex.