I think an unsubsidized ip4 16gb for AT&T is $599. Apple won't sell it right out, or they didn't. But oddly AT&T will. I'm sure retail cost for the VZW CDMA version will be no different. Still think about, even if they don't sell off contract. 199+350 etf, is still cheaper then if you were to leave right off, then to buy it right out. Then toss in the $10 per month decreasing etf, even more so it pays to sign.