That's because TMo really has no beef with competitors yet and AT&T flipped out when they saw VZW's map commercials. Not mention they tried suing them because they claimed the commercials were unclear and people were thinking the maps represented basic service not 3G. So, in an effort to maintain their customer base as well as gain new customers, they are trying to take multiple stabs at VZW using a washed up actor. I work for a VZW retailer and as I see it, their efforts aren't paying off as well as they'd like considering the amount of port-in's I handle weekly. I have no beef with AT&T as I was with cingular for some time, just to clear that up!