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printed September 23, 2014
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Virgin Mobile Debuts Custom Plans

Jul 30, 2014, 7:30 AM   by Eric M. Zeman   updated Jul 30, 2014, 8:11 AM

Virgin Mobile USA today announced a new plan that gives customers more flexibility in managing their account. Virgin Mobile Custom is based on the ItsOn platform, which was used by Zact Mobile, a Sprint-based MVNO. ItsOn is what gives customers the power to change the features of their plans any time they want or need to. Virgin Mobile Custom allows families to activate up to five lines on a single account starting at $6.98 per line. The Base plan includes 20 texts and 20 voice minutes per month. Customers can choose to add unlimited texting for $10 or unlimited voice for $18. The Unlimited talk and text plan costs $35 per month. Customers can also choose select add-ons, such as unlimited access to Facebook or music streaming, which can be added on a recurring or non-recurring basis. These plans can be adjusted at any time during the month, even daily, directly from the customer's device. Customers can add or subtract the amount of voice, text or data they use with real-time price adjustments so customers know exactly what they'll be spending. Virgin Mobile Custom will be available on three devices at launch, including the ZTE Emblem, the LG Pulse, and the LG Unify

  • ZTE Emblem: The ZTE Emblem is similar to the Savvy, which is being sold by TracFone. It has a 4-inch screen, 5-megapixel camera, 1.2GHz processor, and it runs Android 4.1.2 Jelly Bean. It costs $80
  • LG Pulse: The LG Pulse is a U.S. variant of the L70, which was announced earlier this year. It has a 4.5-inch screen, 5-megapixel camera, 1.2GHz processor, LG's QSlide and QuickMemo apps, and it runs Android 4.4 KitKat. It costs $100.
  • LG Unify: The LG Unify is a variant of the Optimus F3, which is already being sold by Virgin Mobile. It has a 4-inch screen, 5-megapixel camera, 1.2GHz dual-core processor, and LG's VuTalk and Q-Translator apps. It runs Android 4.1 Jelly Bean and costs $130.
The account holder can download the free Custom Control App from the Apple App store or Google Play Store to manage the devices and features of their various lines. Virgin Mobile Custom plans will be available beginning September 1.


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